Is It Easy to Start a Business in Australia?

Table of Contents

My answer is YES—but there’s a catch. 

Business Registration: Simple & Straightforward

Registering a business in Australia is relatively easy:
Sole Trader: Free to register an ABN (Australian Business Number)
Company (PTY LTD): Costs around $1,000 if you do it yourself or $1,500–$3,000 with professional services. 

However, the real challenge isn’t registration—it’s understanding the market, attracting customers, and keeping the business running long-term. As a business advisor, I’ve worked with many aspiring entrepreneurs, and I’ve seen firsthand that success comes from proper planning, market research, and strategic decision-making. 

Business Landscape in Australia

According to the Australian Bureau of Statistics (ABS):
📌 As of June 30, 2024, there were 2,662,998 actively trading businesses in Australia.
📌 With a population of 27,204,809 (source), this means about 1 in 9.8 people runs a business. 

📊Business Entries and Exits (July 2023 – June 2024):
436,018 new businesses started (16.8% entry rate).
362,893 businesses closed (14.0% exit rate). 

Many people intend to start a business, but not all follow through. Even those who do may struggle to survive their first three years. 

Why Do Small Businesses Fail?

According to the Australian Banking Association, common reasons include:
Poor leadership and management
Lack of market research
Weak financial management
Underestimating competition
Issues with products or services 

Additionally, choosing the wrong location can be a costly mistake. For example, opening a café in an area with low foot traffic, limited parking, or too many competitors can make it difficult to attract customers. 

Another critical issue is a lack of business knowledge. Many new entrepreneurs don’t fully understand:
📌 The difference between Sole Trader vs. Company structures
📌 Their tax obligations and legal responsibilities 

How to Prepare for Business Success

Proper preparation increases your chances of success and helps you develop the right mindset to handle challenges. Here are some free tools that can help: 

1️⃣Assess Your Business Idea’s Financial Viability
👉Check feasibility analysis 

2️⃣Conduct Market Research
👉Learn how 

3️⃣Understand Business Structures & Types
👉Explore your options 

4️⃣Create a Business Plan
👉Get started 

5️⃣ Set Your Pricing Strategy
👉Learn pricing tactics 

6️⃣Learn About Tax Obligations (Free Course)
👉Small business tax education  

Conclusion

Starting a business is easy—but running and sustaining it is a long journey that requires research, preparation, skill development, and adaptability. 

If you invest time in learning and planning, you’ll build a strong foundation for success. 🚀 

Jolie Linh Nguyen | Business Advisor  

6 Mar 2025  

Read more» Starting your business in Australia: A comprehensive guide to success

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Disclaimer:
The information provided in this blog is intended as a general guide only and may not reflect the specific requirements applicable to your individual business or circumstances. Each business or entity may have unique statutory, regulatory, and legal obligations. Readers are strongly encouraged to seek professional legal, financial, or business advice tailored to their particular needs before making any decisions or taking any action based on the content of this blog.